CASE STUDY 3
New omni-channel product design
Summary
Partnered with another Senior UXer to conjure a robust application and demonstrated to leadership how it could allow for cohesive omnichannel customer experiences to increase sales
Role & Team
THE HOME DEPOT - Enterprise UX Team
Staff-level UX/UI Designer
​
One of 2 Staff UX designers working with 15-20 departments and teams
R
-
Research
-
UX/UI
-
Interaction design
-
Facilitate workshops
-
Rapid prototyping
-
High-fidelity designs
Approach
Step 1 - Defined problem and goal
There are a multitude of tools and systems used by the various teams and departments of The Home Depot Enterprise. Myself and another UX designer were tasked with conjuring an idea that would help marry these systems in one cohesive interface application that could be built.
Shown below: An image that we created to help demonstrate to leadership how complex the system was currently and what we hoped to build.
Step 2 - Map out how current systems are used
-
Myself and my UX partner met with 15 THD employees from a variety of departments to determine the needs that all teams face and the applications they are currently employing to get their work done, on the various channels
Shown below: A glimpse of two of the actual Miro boards that we used run the sessions and to synthesis all the data
Step 3 - Determine fields and business needs
We gathered and organized all the data we could find to make sure we were accounting for all that would need to be represented in the UI we were designing, and to accommodate all the channels.
Shown below are two of the data visualizations we created to help determine fields for all channels
Step 4 - Low-fidelity UI concept designs
Once we determined the business needs, inputs, and tools needed, both currently and to tie all the channels together, we started with some low-fidelity designs. The system we were suggesting was extremely robust, so many iterations were designed to accommodate all needs.
Shown below: My first low-fidelity designs
Step 5 - High-fidelity concept UI designs to impress leadership and get folks excited
Shown below: A UI concept I created would show how the new system's dashboard would both benefit the user, encourage users to select content that was proven to be highly performant, and allow all the teams and channels to use the same tool
Shown below: A UI concept I created to get leadership excited about the simple and sleek new drag and drop features that we could add with the new system, making it super easy for designers to create more performant and reuseable content quicker
Shown below: A UI concept I created would show how the new system could sort through content from all channels and provide valuable feedback through progressive disclosure
You might also like
CASE STUDY 3
New Omni-channel Product Design
THE HOME DEPOT - Enterprise UX Team
Staff-level UX Designer
My Goal: Team up with another designer to conjure an application to solve omnichannel design problems faced by THD enterprise employees
​
My Role: Research, UX/UI and interaction design, facilitate workshops, rapid prototyping
